We’ve developed social media tip sheets specifically to help state and local education agencies expand online engagement.
ED’s Reform Support Network (RSN) got feedback from state education agencies (SEAs) and local education agencies (LEAs) and found that more than 95 of these agencies use or plan on using Twitter or Facebook. Additionally, 8 in 10 are active or plan to be active on YouTube and more than half are either currently blogging or plan to blog in the near future.
The four tip sheets cover a variety of topics and include comprehensive information regarding key aspects of digital engagement that any educator can use.
The first tip sheet, released today, focuses on innovative engagement.
Thinking about new ways to present information to constituents is never easy, but it can be especially challenging for educators and administrators who are juggling the challenges of teaching, too.
This tip sheet showcases ways in which states are engaging with audiences in new and innovative ways, including using state chiefs to lead department social media efforts and using new and different social media platforms to reach key audiences including teachers.
During the next three weeks we will present more tip sheets that will highlight interesting and innovative aspects of digital communications within the education sphere. Next week, we’ll discuss ideas for building staff capacity in the social media arena.
Dorothy Amatucci is a digital engagement strategist at the U.S. Department of Education.