This week, we’re bringing you our third social media tip sheet for educators.
We told you last week about how to effectively build capacity within a state or local district. And we’ve also blogged about developing innovative engagement in a specific community.
Now, we’re discussing smart policies.
Solving the problem of properly planning and creating a structure so that social media efforts — like those in traditional or mainstream media — are strategic, purposeful, measurable and in keeping with the organization’s guiding principles is challenging.
While many agencies do not have specific social media policies — typically either because all social media work is done by one person or a small team within the communications division — many departments find policies necessary as their efforts expand and include other parts of the agency. Some states have lengthy written policies, some adopt state policies and some have less formalized policies or guidelines to inform staff work. Our third tip sheet outlines three key lessons learned related to successful social media policies.
But we’re not done! We still have one more tip sheet for educators, which we will roll out next week. Stay tuned!
Dorothy Amatucci is a digital engagement strategist at the U.S. Department of Education.