Because Of Them We Can Celebrate Black History Month

Throughout Black History Month 2015, The White House Initiative on Educational Excellence for African Americans and the Because of Them We Can Campaign are collaborating to empower and educate by highlighting important African American figures that have supported the learning and development of African Americans of all ages. Beginning February 1st, we will share images and fun facts or teachable moment designed to encourage learning about the hero of the day as well as sharing that information with loved ones, especially children youth.


Follow the White House Initiative on Education Excellence for African Americans on Twitter, Instagram and Facebook.

The Because of Them We Can campaign was the concept of artist, tech expert and entrepreneur Eunique Jones Gibson. Ms. Gibson has previously been honored for her idea to use images of young people dressed as important historical figures as a teaching and awareness tool when she was named a White House Champion of Change for STEM access & diversity in 2014. The campaign includes images ranging from scientists to community activists; Nobel laureates to cultural icons gracing the pages of her 365-page table book. “I am excited and honored to share the Because of Them, We Can campaign and work with the White House Initiative on Educational Excellence for African Americans to ensure the images educate and empower” said Eunique Jones Gibson.

“Through the partnership I hope to further the campaign’s mission of building the esteem of both children and adults, while helping them reflect on a living legacy of greatness.”

The inspiring photos are reminders of the many people who served as groundbreaking leaders, but many times aren’t highlighted in history books.

The team at the White House Initiative on Educational Excellence for African Americans works to make sure people of all ages and backgrounds can connect excellence to the African American community. “The Because of Them We Can Campaign literally connects young Black children to the heroes and sheroes upon whose shoulders they stand,” said David J. Johns, Executive Director of the White House Initiative on Educational Excellence for African Americans. “The Campaign reminds us of the rich legacy of innovators, educators and advocates from which we come while reminding adults of our shared responsibility to protect and encourage dreams.” The collaboration also provides for opportunities to encourage reading while giving viewers the opportunity to dream bigger dreams about what they can accomplish because someone who looks like them or has the same background has achieved something similar.


  1. Building the esteem of children and adults creates an environment for the continuous growth and development of our communities.

  2. This type of initiative is exactly what every child, not only in America but across the planet. Information and learning about US history and the infrastructure of this country is incomplete without the contributions made by Blacks and people of color. This is important for everyone to explore history from a new perspective. It would be Young black children benefit greatly by historical knowledge of themselves, and serves a an affirmation of themselves, value, self worth, and encourages them to dream beyond their own community, as well.

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